Official Press Release for Energy City Launch







Houston, TX— RabCup, hired by Paul Bernhard Exhibit Design and Consulting (PBE) to bring the famed “Energy City” to life are now unveiling the details of this epic installation which took over two years to develop.


Energy City is one of the highlight installations in the new Wiess Energy Hall, the most comprehensive energy exhibit in the world. “Energy City,” a 2,500-square-foot 3D landscape designed and fabricated by PBE, represents Houston, the surrounding Gulf coastal waters, and the terrain of southeast and central Texas. This vibrant 1/150th-scale “white model” will use bleeding-edge projection mapping technology to bring to life the energy value chain with dynamic animation as the entire tableau cycles from day to night.


PBE, the design company selected to create the Wiess Energy Hall at the Houston Museum of Natural Science, chose to work with RabCup ( on “Energy City” for their extensive projection mapping experience, inventive video solutions, and project management expertise.  Assessing the task at hand, RabCup founders AJ Freysteinson and Justin Fortier immediately got to work on assembling the best possible group of field experts to help create this masterpiece installation.


Enlisting Green Hippo ( to move over 128 megapixels of content in a model that is over 13 million vertices wasn’t the only thing RabCup would need the media server manufacturer for. They also tapped Cory Froke, SuperTech at Green Hippo, to join the endeavor.  With a rock solid team in place, the projection study, preliminary system design and projection design complete, it became apparent that existing automated alignment systems were not going to be feasible, technically or financially.  Due to the complexity of the model, this would have required a minimum of one camera per projector, likely even more.  So the R&D began on an alternative, affordable alignment system that can stand on its own, completely independent of the projection system. With a formidable task at hand, Green Hippo created SHAPE Auto-Alignment, a camera-less, affordable, automated alignment system that can align and blend all 32 projectors at the touch of a button in minutes. 168 fiber optic light sensors embedded into the model, using over 7 kilometers of plastic sensor fiber routed back to custom-built SHAPE Processing Nodes make this possible.  Green Hippo’s component-based structure allowed the team to remove any unnecessary features, giving the render engine more resources to deal with playing that much video seamlessly.  The 128 Megapixel content delivery resolution is one of the most intricate projection mapping projects ever done (with over 13 million polygons in the model!).  60fps playback is accomplished with ease by a system of (9) Green Hippo Hippotizer Taiga DP, with (2) Hippotizer Amba serving as management machines for the system.


Equally as important to this project was content.  Rabcup selected Radar ( to produce the animated media for Energy City.  With a team of over 30 people, including 12 animators, 4 producers, and 4 content writers, Radar created custom content for this installation bringing Houston into focus on the model.  Over the course of the project, Radar rendered over 30 TERABYTES worth of content.  Final animations show 8 different energy systems and stories as well as a 24 hour time-lapse of the city itself.  A fun tidbit to note, if you look hard enough, there are various “easter eggs” built into the city scenes.  Viewers can search for such things as a T-Rex, an alien abduction, and then more normal city occurrences like a police chase, and other exciting minutiae.


For two and a half years, RabCup worked with PBE to create “Energy City”, recruiting the expertise of Green Hippo and Radar.  Together, this team of experts have created a one of a kind exhibit, showcasing new technologies in a fun, educational manner.


“Collaborating with PBE on this project for the last two and a half years has truly been an honor.  They created an astonishing canvas,” said RabCup co-founder Justin Fortier.  “It’s an incredible feeling to have your work showcased in such an admired museum, it calls for all of us to bring our best. And having our work centered on education is something we’re are all proud of.”


“Working on a museum floor going from concrete to a fully built out tech heavy space, over the course of two years, while engaging some of the most creative people we have ever had the pleasure to be around, has made this experience one of the most exciting projects we’ve ever been a part of,” added RabCup co-founder AJ Freysteinson.


The exhibit features 30 minutes of custom content, a five-minute day to night sequence and 8 Science modules.  The 6.1 channel audio system with speakers spread across the 80’-wide model create amazing immersive effects.  The model features environmental sounds specific to a certain area so that no matter where a viewer is standing, that area will have its own distinct sound.  The end result is a stunning visual and audio tour de force, with a new experience every time you walk into the room.


For more information on the exhibit please visit or


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Based in Los Angeles, RabCup Corp. is a full-service, tech-driven production company specializes in 3D projection mapping, holographic art, and other unique visual solutions. With over 20 years of production & live event experience, RabCup’s team has spent their professional careers conceptualizing, designing and executing unique and breathtaking experiences. Working in theatre, broadcast, film, live event, music touring, festivals, corporate events and production design.


ABOUT Green Hippo

Formed in 2000, Green Hippo has grown from a specialist manufacturer of bespoke solutions to one of the leading players in the ever-growing field of scenic video. The company’s award winning Hippotizer™ range is now in its fourth generation and can be found providing real-time video playback for television sets including Eurovision, The Academy Awards, the Super Bowl halftime shows. Theatre spectaculars such as Love Never Dies in the West End and American Idiot on Broadway utilise the system due to its flexibility during production periods and concert tours for artists such as Beyonce, Depeche Mode, and Madonna have proven its reliability out on the road.

As a result of the boom in video as an integral part of all high-profile events from opening ceremonies to corporate shows, Hippotizer™ media servers now reside in the inventory of most of the major rental companies worldwide alongside an ever-growing set of owner operators worldwide.

Based in London, UK and Glendale, CA Green Hippo provides innovative solutions and support to users, distributors and installers worldwide.



Radar amplifies experiences through excellent video production & post, large-scale projection-mapping, and digital installations. Drawing from over 13 years of experience in video production, content creation, and digital design, Radar’s clients include: Boeing, DIRECTV, Toyota, Universal Studios Hollywood, Natural History Museum, Saucony, Zillow, and UNICEF.



The Houston Museum of Natural Science—one of the nation’s most heavily attended museums—is a centerpiece of the Houston Museum District. With four floors of permanent exhibit halls, and the Wortham Giant Screen Theatre, Cockrell Butterfly Center, Burke Baker Planetarium, and George Observatory, and as host to world-class and ever-changing touring exhibitions, the Museum has something to delight every age group. With such diverse and extraordinary offerings, a trip to the Houston Museum of Natural Science, located at 5555 Hermann Park Drive in the heart of the Museum District, is always an adventure.



PBE creates museum exhibitions. PBE is a diverse team of designers, content specialists, writers, programmers, engineers, graphic artists, fabricators, technicians, administrators—and other hard-working go-getters, all collaborating to produce a vast variety of projects across a multitude of media. PBE’s work reflects the team’s diversity: whether the task is creating exhibit halls, immersive environments, digital media, or movie sets, PBE realizes a vision that meets the goals of the organizations it serves.

Behind the Scenes at the Houston Museum of Natural Science: First Look at Wiess Energy Hall 3.0

Watch Wiess Energy Hall 3.0 come to life. In this first sneak peek, you’ll see Energy City, the Eagle Ford Shale Experience and the new and improved Geovator!  The NEW Wiess Energy Hall 3.0 opens November 20.

#RadarLA #RabCup #HMNSPartner #WiessEnergyHall #PBExhibits #EnergyCity #GreenHippo #ContentCreators #RuleTheRoost

Radar in the Philippines

The Radar team just got back from the Philippines yesterday. What a great trip! We were in Sitio Veterans filming some segments for the first Quad DVD [due out January of 2008]. Things went really well and we’re glad to be back. If you’d like to keep up with Quad, here’s a few links to get you started:

The Quad website is here.
Pics from our trip are here.


Interview: Steve Jobs

Walt Mossberg conducts an interview with Steve Jobs at the All Things Digital conference. The following are important updates from the event’s website:

– Walt to Jobs: When you changed your name to Apple Inc., people wondered if Apple was exiting the personal computer business. Is it? Jobs says no and stresses Apple’s commitment to the PC business, touts Apple’s forthcoming Leopard operating system.

– Jobs says Apple is on track to ship iPhone in late June as planned.
Walt: Like the last day of June?
Jobs: (Laughs) Yeah, probably.

– Walt asks why there isn’t a physical keyboard on the iPhone, when RIM and Palm have shown there’s a real demand for them? “Was there no one in Cupertino who thought that was a good idea?” Jobs’s answer: “No. Once you learn to trust the keyboard, it’s a better keyboard. I’ll bet you dinner that you’ll love it.”

– Why is Apple successful in the music-player business? Jobs: It’s because Japanese consumer electronics could produce elegant software. And that’s why Apple enjoys the success it does with the iPod. If you look at handsets, the situation is similar. Manufacturers have the hardware down, but they just can’t seem to get the software right. The iPhone is great software wrapped in wonderful hardware, and its software is five years ahead of anything else out there.

– Jobs says iPhone runs “real OS X, real Safari, real desktop email.”
If that’s true, could other OS X applications run on the iPhone? Jobs says no. They’re not designed to.

– “The other thing you can do is buy TV shows.” Jobs pulls up a clip from “The Office.” He says sending stuff from your computer to the Apple TV isn’t the main deal here. “Wouldn’t it be great if you could see YouTube on your TV?”

Apple will be offering a free software upgrade come June that will allow Apple TV users to view YouTube videos on their televisions. Jobs demos the feature with a clip from “America’s Got Talent.”

Walt asks what sort of video resolution we are talking about here. Does Apple do anything to YouTube clips to optimize them for television? I guess not. Jobs says, “You get what you get.”

Is the iPhone’s platform closed? And if it is, will it be open to developers in the future? Jobs says it’s a security issue, but Apple is working to find a way to allow developers to build applications for it. Jobs says he doesn’t want the iPhone to be “one of those phones that crashes a few times a day.” He adds: “We would like to solve this problem and if you could just be a little more patient with us, we’ll do it.”

Google DNA Venture


Here’s an odd story. Google just took a $3.9 million stake in a biotech company called 23andMe Inc. The company was co-founded by Anne Wojcicki, who married Google co-founder Sergey Brin earlier this month. Brin had personally loaned the company $2.6 million prior to the round. This debt was repaid after the Google investment.

The company is going to help people take DNA tests to get more information on their genetic health.

[image used with permission from Creative Commons by Andy Leppard]

Radar Turns Two!

RADAR turned 2 on April 16th. RADAR began with a vision of providing its clients with interactive experiences using storytelling techniques familiar to the motion picture & television industries — two years later, RADAR’s commitment to client retention and its focus on quality products & services and tangible results has paid off.

The company has experienced tremendous growth in its sophomore year and is expected to double in size by the end of 2007. RADAR started with five clients and now has 37 and there’s no end in sight: RADAR is opening a seasonal New York office this Fall and has plans to run a pilot program in Denver next year.

Earnings are up considerably for the fourth straight quarter and RADAR is slowly building its street cred as a reputable content provider — something they’ve been wanting to do since April 2004. Since RADAR’s launch, the company has produced more than 70 videos, 30 DVD packages, 12 websites, 6 national events, 17 webisodes, 7 shorts and has won more than 15 national awards.

[image used with permission from Creative Commons by Andrew Storms]

SDPA Calls on Radar…Again

The Society of Dermatology Physician Assistants (SDPA) has once again tapped RADAR for creative services on both internal & external communication pieces for 2006. The multi-phased account will encompass identity packages, direct mail, newsletters and pitch pieces for the San Antonio-based organization. For now, RADAR will deliver concepts for new letterhead, envelopes and business cards. RADAR recently designed & produced the new website for SDPA ( which has been a huge win for the organization since its launch back in November of last year.