Radar Delivers for the DIRECTV Revolution
5 May 2009
Dallas. April 21, 2009. More than 2,000 DIRECTV dealers experience a James Bond-themed casino night party complete with card tables, go go dancers, a unique raffle and dancing at the 2009 DIRECTV Revolution event. Eight 16×9-foot screens were strategically placed around the room and were controlled by an Encore system with multiple playback decks, graphics from laptops and 13 cameras (thanks to DMG). Steve Hand from the HAND Company tapped Radar during the development phase of the project and shared his vision for how the media elements would need to be integrated into the space. More than four hours of content was created for the event.
All eight screens needed to be independently controlled in order to match each corner of the room which featured a city theme: New Orleans, Moscow, Hong Kong and Monte Carlo (pictures and videos coming soon). In addition to the playback media, Radar controlled 13 cameras (6 remote, 2 operated, 5 hidden lipstick cameras) to create a sense of Vegas & Bond-like surveillance throughout the evening. Special thanks to the HAND Company, Kuki Design, Steve Kemble and everyone at DIRECTV for making this an amazing event. Radar’s creative director Drew Lucas headed up the media design & production while Tyler D’Askquith and Angel Banchs served as video director and Encore operator respectively.