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Saucony - Endless Summer

Client: Ember

Partnering with Ember, Radar produced a video launching a new shoe line for Saucony: Endless Summer.  The beauty of this new line?  They’re all-terrain running shoes, no socks needed – just keep running, wherever you may be: beach, sand, or land.

The challenge was to communicate the beach-sand-land aspect in a two minute promo, so what did we do?  We leveraged the varied landscape of beautiful Los Angeles, California, Radar’s hometown.

In Los Angeles, in just a few hours, you can go from running trails to the beach to the mountains.  So we capitalized on that, but with a new take on the narrative: everything was reversed.

This was a 2-day shoot, and everything was shot on Red Camera Systems.  The promo was shot in 4K.  Most importantly, the whole shoot was remotely managed, making this super-simple for the client.

Let’s Talk

  • RADAR Creative
  • 145 S. Fairfax Ave. Suite 200, Los Angeles, CA 90036
  • contact@radarla.com
  • 818-567-1119