On September 15, 2010, Frito-Lay announced that Pepsi Max was joining Doritos for the 2010-2011 installment of the annual Crash the Super Bowl contest. Consumers could submit 30 second commercials for either product. This spot, directed by Kevin T. Willson, focuses on a mischievous employee who uses Pepsi Max to turn the office against each other. The spot was produced by Radar and Emily Shubin and executive produced by Jeff Edwards.
What Radar Oversaw:
- Finding the main office location
- Overall budgeting (along with Emily Shubin)
- Some production logistics
- Additional Camera Packages
