NHT Global tapped Radar for a cost-effective solution that would not only help launch their new products into a brand new global market, but would also give the products that “Hollywood” shine.
Radar was able to put together a short video that would appeal to consumers all across the globe, while grounding the story in the scientific breakthroughs within the product line.
We highlighted 5 luxury products from the Airelle skin-care line. These products are incredible: they are the first and only naturally-sourced products recognized by the medical community.
We shot it all locally on a sound stage in Los Angeles, and we had a blast together. See photos below for some behind-the-scenes action!
What we Did:
- Full scripting
- Story-boarding
- Pre-production
- Post-production
Challenges:
Collaborating with a global team: we were communicating between 3 continents and various time zones!
The budget was fairly constrained considering the needs of this video. We were honored to partner with NHT to help them launch their incredible new nature-derived skin-care products.
Fun Facts:
At the end of the day, this video will be translated into 8 additional languages.
