Working for LA-based Production Elements, Inc., a full-service event planning firm, Radar created a spectacle piece for the Natural History Museum of Los Angeles County’s 100th Birthday Bash and the unveiling of the Otis Booth Pavilion.
More than 800 guests enjoyed the black tie gala event produced by PEI’s Denny Beaubien, Janine Micucci and Beth Norber. After dinner, guests joined up with an additional 400 After Party guests and watched the spectacle unfold.
Radar was tasked with creating the 30-minute spectacle piece that was projected onto all three sides of the covered Otis Booth Pavilion. At the end of the piece, giant fin whales swam inside the pavilion until one of them swam into the glass, cracking it and causing all of the water to pour out. At that dramatic moment, the fabric covering the pavilion was released and revealed the brand new, elegantly-lit Otis Booth Pavilion.
The piece featured interviews from NHM’s President Jane Pisano, LA County Supervisors, celebrities and NHM board members. Intercut with the interviews were several image mapping segments and fin whales. A team of twenty artists worked on the project for four months.
What Radar Produced:
- A 30-minute image mapping piece celebrating 100 years of the museum’s history
- 6 days of filming interviews
- An original soundtrack composed by Chad Reisser
- 90 seconds of CGI fin whales swimming inside the Otis Booth Pavilion
- On-site show calling & graphics support
- Overall flawless execution of the spectacle
- Watch a 2 Minute Sizzle [Video]
- The Spectacle as Witnessed by 1,200 Guests on June 8, 2013 [Video]
- Natural History Museum’s Otis Booth Pavilion Finally Revealed [L.A. Times – Review]
- Jason Alexander Attends NHM Centennial Gala [The Hollywood Reporter]
- Natural History Museum is Set to Dive Into L.A.’s Cultural Scene [L.A. Times]
- A Revived L.A. County Natural History Museum [L.A. Times]
- After a 12-Year Renovation, The Museum Reopens This Weekend [archrecord]
- See the Natural History Museum’s New Gardens and Building [Curbed Los Angeles]
- Natural History Museum Transforms Into an Indoor-Outdoor Destination [Market Watch]
- NHM 100: Otis Booth Pavilion Unveiling [Notcot.com]
- A Cool Post on the Surfacing Fin Whale [Courtesy of Notcot.com] [Photo]