Radar was hired by Production Elements to produce a video that highlighted the four areas of focus for the Jonsson Comprehensive Cancer Center (JCCC) at UCLA. The video premiered at the 2012 Taste for a Cure event on April 20th (produced by PEI) which raised more than $580,000 for cancer research. The video was re-edited and re-purposed into several smaller vignettes and used for the Connect for a Cure campaign in October 2012.
Production Highlights:
- 2 day shoot
- The video features stop motion animation
- Filmed using a Sony F3 & Canon 7D
- The video was repurposed for a campaign 6 months after its premiere