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DIRECTV Revolution 2010
For the last few years, DIRECTV has invited 2,000 of its dealers to Dallas for a three-day conference that features fabulous dinners, world-class entertainment, engaging keynote addresses where new products & features are launched and informative breakout sessions. This year, Radar was tapped by The HAND Company to provide the following services:
General Sessions:
- Radar handled show direction and stage management, created all of the showflows, managed all the music and PowerPoint presentations played in the room as well as all of the media that played on the screens in the 28,000 square foot ballroom.
- Radar’s creative team took the SVP of Sales and put him in the movies with a video that helped kick off the second half of the general session.
- Radar also produced an on-site highlight video that played on the last day featuring pics & videos from the conference.
- Radar produced five genre loops featuring adventure, musicals, horror, sci-fi and classic movies that played throughout the party.
- Radar created 4 green screen areas that allowed guests to insert themselves into four movie trailers: Star Trek, Sherlock Holmes, The Hangover and 2012 (all movies currently available on DIRECTV Cinema Studios).
- We also took three camera feeds along with several playback sources and ran them through an Encore video system to project images onto six screens in the 75,000 square foot space.
- After the event, we setup a website where guests could view & download pics from the event and, using passcodes made only available to them, view their movie clips. Radar’s team handled the email distribution, the creation of the website and all of the photos taken on-site.
Above: The Opening General Session in the Chantilly Ballroom at the Hilton Anatole
Above: The Opening Dance Number Featuring 40+ Dancers and a DIRECTV Executive
Above: Paul Guyardo on the Main Stage
Above: DIRECTV Executives Participate in an Open Q&A with the Dealers
Above: Guests Having Fun at the Casino Night Green Screen Area
Above: A Guests Gets “Tazed” for “The Hangover” Movie Clip
Above: The “Star Trek” Booth
Radar Delivers for the DIRECTV Revolution
Dallas. April 21, 2009. More than 2,000 DIRECTV dealers experience a James Bond-themed casino night party complete with card tables, go go dancers, a unique raffle and dancing at the 2009 DIRECTV Revolution event. Eight 16×9-foot screens were strategically placed around the room and were controlled by an Encore system with multiple playback decks, graphics from laptops and 13 cameras (thanks to DMG). Steve Hand from the HAND Company tapped Radar during the development phase of the project and shared his vision for how the media elements would need to be integrated into the space. More than four hours of content was created for the event.
All eight screens needed to be independently controlled in order to match each corner of the room which featured a city theme: New Orleans, Moscow, Hong Kong and Monte Carlo (pictures and videos coming soon). In addition to the playback media, Radar controlled 13 cameras (6 remote, 2 operated, 5 hidden lipstick cameras) to create a sense of Vegas & Bond-like surveillance throughout the evening. Special thanks to the HAND Company, Kuki Design, Steve Kemble and everyone at DIRECTV for making this an amazing event. Radar’s creative director Drew Lucas headed up the media design & production while Tyler D’Askquith and Angel Banchs served as video director and Encore operator respectively.
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