Radar’s team was in Washington D.C. with the SDPA for their 2011 Summer Conference. Radar’s team filmed interviews, recorded audio & video podcasts for Dermcast.tv and followed the PAs as they participated in the first ever Capitol Hill Day. You can watch highlights here. PAs and dermatologists met with senators and congressmen to discuss pertinent issues pertaining to dermatology.

D.C. was the sixth event Radar’s team has filmed for Dermcast.tv. Next is Orlando Florida in November 2011.

Two years ago, Robert Higham, Drew Lucas and I came up with an idea. The idea was based on two beliefs: 1) the SDPA’s industry partners needed a new and exciting platform to promote CME and products & services outside the confines of the dermPA.org website. And 2) the SDPA needed to start building up a media library of its own - an online media resource - so that people with an interest in dermatology could go and search through hundreds of videos, audio podcasts, pictures, posts, blogs, etc… with ease. That was the Summer of 2008. And the idea was Dermcast.tv. In November of that same year, we launched Dermcast at our Fall Conference in Tampa. It was a huge success. After Tampa came San Francisco, then Scottsdale, then Chicago in the Summer and now Grapevine last week.

Five events and two years later, with more than 100 videos and audio podcasts available on the site, Dermcast is now the #3 podcast on iTunes under “dermatology” and the site has seen tremendous growth in the last 12 months. Since Dermcast is such a niche topic, site traffic is relative. Considering the fact that there are only 2,000+ dermatology PAs in the U.S. today, seeing 50% of that number visit the site each week would be a huge success. When the site first launched in November 2008, average hits were in the 3-4,000 range per week. Today, we’re seeing anywhere between 10 and 11,000 hits per week. Page requests are up as well and people are spending a lot more time on the site watching videos and downloading podcasts to their mobile devices to listen and learn during their commutes to work.

In addition, industry partners like AMGEN-Pfizer, Intendis and Promius have come alongside Dermcast in an effort to connect doctors and PAs to their products & services.

So here’s the Dermcast of Tomorrow: last week we gave Dermcast a new look (see below). It’s easy to see which posts are the most recent, the most popular and the most talked about. Soon you’ll be able to type in any keyword (psoriasis, for example) and all of the videos and podcasts that correlate with that keyword will come up. Any mention of a specific condition or disease or product, etc… will be called out for you making it easy to jump to that section. So if someone is giving a 2-hour presentation and they mention “Basal cell carcinoma” at 43 minutes into the presentation, you’ll see that and be able to jump to that point in the presentation. We’ll see more “branded podcasts” and less “billboards” - our goal has always been to make Dermcast a clean, non-SPAM site. So you’ll never be inundated with sponsored content. However, it is our goal to come up with new & creative ways to show doctors and PAs new products and breakthroughs in the field of dermatology. Dermcast will continue to be the industry leader in HOW that content gets delivered to the viewer.

Mobility is key and Dermcast makes it easy to take the content with you. Downloading podcasts from iTunes is easy and with our upcoming improvements to the site and versatile download options, you’ll be able to view all content from any device, even if you have a slow data connection.

Also, look out for videos featuring procedures, helpful tips and what other derm PAs are doing at their practices. And down the road, we’ll feature exclusive content that you can only see on Dermcast.tv and a rewards program that you won’t want to miss out on.

So that’s just some of the vision and success behind Dermcast.tv. If you’ve been using Dermcast, I’d like to get your take on it. Comment below or email me and let me know what you think. I know the board and all of the committee chairs at the SDPA would love to hear from you.

– Matt Warren

The New Dermcast

44 Props
ADI
Dermcast.tv
I Want Your Money
Lucifer: The Movie
Martin J Wolff & Associates
SDPA
Colorado Dermatology
Idaho Dermatology
Illinois Dermatology
Ohio Dermatology
Radar LA
Skip1.org
Surfonics
Tapeo Restaurant in Boston
The Wind in the Willows
Visions Lighting
Wendy Creed
Young + Positive

Brent tweeted this once he realized he won the phone:

Thanks to everyone who wrote a review. We really do appreciate it. Click here to visit Radar’s Yelp page. Stay tuned for more Radar giveaways.

General Sessions:

• Radar handled show direction and stage management, created all of the showflows, managed all the music and PowerPoint presentations played in the room as well as all of the media that played on the screens in the 28,000 square foot ballroom.
• Radar’s creative team took the SVP of Sales and put him in the movies with a video that helped kick off the second half of the general session.
• Radar also produced an on-site highlight video that played on the last day featuring pics & videos from the conference.

Last night’s debate, hosted by the New Majority, between Meg Whitman and Steve Poizner at the Orange County Performing Arts Center has already garnered a significant amount of media attention across the state. Links to photo albums and articles from this morning have been compiled below for your browsing pleasure.

Full Video of the Debate

Photo Albums:

Sacramento Bee
Orange County Register
San Jose Mercury News
San Francisco Chronicle

Articles:

Sacramento Bee:
“GOP Hopefuls Spar over Immigration, Climate Change.”

Orange County Register:
“GOP Governor Candidates Show Differences at Debate.”

Los Angeles Times:
“Velvet gloves in debate between California’s GOP Candidates
in Governor’s Race.”

San Diego Union Tribune:
“Calif. GOP Gubernatorial Hopefules Spar Over Taxes.”

San Francisco Chronicle:
“Poizner, Whitman: GOP Candidates’ First Debate.”

San Jose Mercury News:
“Long-anticipated First Debate between Whitman Poizner Mostly
Echoes Stump Speeches.”

Sacramento Bee:
“Dan Walters: GOP Debate is an Indirect Win for Whitman.”

Daily Pilot:
“GOP Goes Head-to-Head.”

Inside SoCal:
“Whitman, Poizner Hold First Debate.”

All Contents Copyright 2006 : Paid for by The New Majority PAC
Photo courtesy of the Sacramento Bee

Free TV : Ustream

You can click here for a complete schedule. Mark’s guests include Jeff Pulver from the 140 character conference; Chris Brogan of Trust Agents and Social Media 101 fame; Kari Saratovsky from the Case Foundation; Terry Storch and Tony Steward from LifeChurch.tv; Beth Kanter, nonprofit social media strategist; and Chris Noble, Founder and CEO of Causemedia Group.

To help us get the word out there, please use the following hashtags: #whatgives and #refreshGary (more info on that here, thanks to Kevin Hendricks).

If you have no idea what SXSW is, then keep reading:

There’s no doubt South by Southwest is a major event: SXSW is the highest revenue-producing special event for the Austin economy, with an estimated economic impact of at least $110 million in 2008. With more than 1,400 performers playing in more than 80 venues around Austin over four days, SXSW Music is really why people come here. But over the years, SXSW Film has become one of the world’s premiere film festivals while SXSW Interactive has attracted a strong following among web creators and entrepreneurs. SXSW Interactive’s focus on emerging technology has earned the festival a reputation as a breeding ground for new ideas and creative technologies. Twitter launched at SXSW Interactive in 2007.

Above: Ron Havner, CEO of Public Storage, takes the stage.

Above: More than 600 people attended this year’s AMC event in Anaheim, CA.

Above: Ron Havner, CEO (left), Dale Trow (center) and Radar’s Matthew Warren (right) discuss the general session.

Above: Radar’s Drew Lucas at the tech table.