Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-settings.php on line 472

Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-settings.php on line 487

Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-settings.php on line 494

Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-settings.php on line 530

Strict Standards: Declaration of Walker_Page::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::start_el() should be compatible with Walker::start_el(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_Page::end_el() should be compatible with Walker::end_el(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 594

Strict Standards: Declaration of Walker_PageDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 611

Strict Standards: Declaration of Walker_Category::start_lvl() should be compatible with Walker::start_lvl(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_lvl() should be compatible with Walker::end_lvl(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::start_el() should be compatible with Walker::start_el(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_Category::end_el() should be compatible with Walker::end_el(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 705

Strict Standards: Declaration of Walker_CategoryDropdown::start_el() should be compatible with Walker::start_el(&$output) in /home/radar_cloud1/radarla.com/blog/wp-includes/classes.php on line 728

Strict Standards: Redefining already defined constructor for class wpdb in /home/radar_cloud1/radarla.com/blog/wp-includes/wp-db.php on line 306

Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-includes/cache.php on line 103

Strict Standards: Redefining already defined constructor for class WP_Object_Cache in /home/radar_cloud1/radarla.com/blog/wp-includes/cache.php on line 425

Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-includes/query.php on line 21

Deprecated: Assigning the return value of new by reference is deprecated in /home/radar_cloud1/radarla.com/blog/wp-includes/theme.php on line 623

Strict Standards: Redefining already defined constructor for class WP_Dependencies in /home/radar_cloud1/radarla.com/blog/wp-includes/class.wp-dependencies.php on line 15
Events | Radar Multimedia - Part 3

events

Radar Produces Live Webcast

A few months ago, When Derek Williams was making plans to produce the next album for Paul Stephens, I asked if we could stream the 3-day recording session live via a webcast. Weeks later, and with the help of Drew Lucas, our team was in the Firehouse Studios with Paul Stephens, Derek Williams, and the entire band to record Paul’s second album (due out in the Spring of 2009).

The entire process was made available to the world via a free webcast on ForgottenStories.org. Viewers could tune in and watch Paul as he tracked several songs, overdubbed with the talented musicians and tweaked the tracks as needed. And while the artists were busy in the studio, ForgottenStories.org was helping to raise awareness for the more than 14,000 families living in a city dump outside Metro Manila.

The 3 camera webcast features interviews with the musicians as well as special guests who have stopped by the studio to share what they’re up to. Drew was even able to stream to the webcast using his iPhone.

We’ve learned a lot from this webcast and I’ll be blogging about the do’s and don’ts of live multi-cam webcasting in the following days. In the meantime, stop by ForgottenStories.org and pre-order your copy of “The Invitation” DVD/CD today. You’ll be helping families living in extreme poverty.

Matt Warren

 

Post to Twitter Post to Digg Post to Facebook

Tags: , , ,

Tuesday, January 27th, 2009 events, radar, video, web 1 Comment

5 Tips For Using New Media in 2009

For those of you who have told me you’re wanting to utilize “new media” in 2009, this is for you. Here are FIVE tips for using new media for your company or organization this year:

1. Start using social media sites like Facebook & Twitter

New media means bringing your brand to where your users/customers hang out. So if your users spend most of there time on Facebook, you should have a Facebook group or page setup. It’s free and easy and there’s no reason why you can’t set this up right now. Twitter is another great example of how brands are connecting with their customers in an easy & free way (see Starbucks, CNN, Zappos, etc…). Start building your social equity (you’ll soon learn that it’s worth more than your financial equity). Want more on this? Watch this. And if you don’t like Gary, you’re not allowed to complain until you get 92 comments on a single post.

2. Blogging is good. Videos are better.

Don’t just have someone in your office type up a bunch of stuff (ie: cut & pasted press releases, links, memos, thoughts on this or that, etc…). A bulletin board blog is boring and so 2008! Buy a $200 Flip HD camera and start shooting little videos to post on your website or blog (then link it up on Twitter, Facebook & Vimeo and let others embed it on their sites. Make it viral!). Interview your CTO talking about some of the upcoming products that will revolutionize your industry. If you’re worried about competitors “stealing” your ideas, keep it vague. Have an expert within your organization (say your CEO or COO or SVP of Marketing) talk about trends, themes or challenges facing your industry today, how they got to be the CEO, funny stories along the way, what’s next. What plans do you have to keep your company “more green”? Or what are you doing to stabilize your company through these tough economic times? How do you plan to stay innovative this year? There’s a 100 questions you can answer with a short 20-30 second video (I suggest keeping them under 3 minutes). If you only did a video a week you’d have 52 videos! Not bad. Listen to the comments. Respond to them. Reshoot accordingly. Re-post quickly. If people want more of a specific topic or want you to answer a specific question, go for it. People want to watch your company vs. read about it. And don’t be afraid to post videos of your customers. Let them be a part of the organization too. Have them sign a standard release form if your legal team gasps at the idea (which they will).

3. Engage your audience

Give them what they want. If your customers want to see more before & after videos, post them online. Examples of how to do something. How to use your products. Features & benefits they never even thought about. Highlights from a recent event. A promo video for an upcoming event. A day-in-the-life-of a [fill in the blank] to show the “real” side of what it’s like to [fill in the blank]. Give your viewers creative ideas & solutions so they’ll keep coming back for more (Williams-Sonoma does this really well with both their online recipes and how-to videos). And for the love of God, please RSS your website. Don’t know what that is? Click here. Have your fans shoot their own videos and submit them for a 6-month contest. The winner gets a new (fill in the blank) and also gets featured on your website in the Summer. Make it last 1 year or do 1 every 6 months to give your staff a break (also a great way to build anticipation for the next one). Remember, these don’t cost much - they’re affordable branded entertainment.

4. Go mobile

This isn’t the technology of tomorrow. It’s happening today. Companies like Amazon.com and SnapTell have already launched their mobile apps for users to connect with their brand while on the go. Truth be told, I did about 75% of my Christmas shopping for 2008 from my iPhone using the Amazon mobile app. What inexpensive app can you create to help connect users with your brand or products? Maybe it’s your entire catalogue of products or a free estimate calculator or featured videos from #2 that are only available on the app. Or keep it simple and make it a “lite” version of your website so viewers can see pricing, products, locate your stores, etc… Remember: 27 loyal brand evangelists are 1,000% more effective than a million people who drive by one of your billboards. Viral = strategic > ad noise.

5. Build your database

I don’t understand why companies and organizations (and even individuals) can’t grasp this concept. It’s 2009!!! When people visit your site, get them to register. Make it easy for them to sign up and DO NOT SPAM them. Use it to build your database. Use it for strategic partnerships. But don’t use it to blast out weekly or even monthly emails to your followers (unless they want that - giving your customers or loyal followers options is probably point #6 but I said I’d keep it to 5). SPAM’d followers will opt out of your list, guaranteed. Be smart about it but most of all, DO IT!

If you’ve read 1-5 and you’re now saying, “Well, yeah. Duh!” Chances are you’re already using new media to build your brand and connect with your base. Good job! Keep it up and we’ll compare notes. Next month I’ll share some best practices from our clients who are now starting to see the benefits of using new media in 2008. I’ll highlight some of the projects, show you results/stats and interact with your comments. I’d love to hear your comments about this post. Let me know what you think (that’s your cue to comment below).

Matt Warren

Post to Twitter Post to Digg Post to Facebook

Tags: , , , ,

Saturday, January 3rd, 2009 consulting, events, film, print, radar, video, web No Comments

Welcome to dermcast.tv

Dermcast.tv launched last week and is already receiving positive feedback from users who are calling it the “YouTube” for dermatology PA’s. The site, created by Radar Multimedia, in association with the SDPA, is the only online media resource of its kind for physician assistants. As of today, the site features a few interviews with SDPA board members and founders, expert insight from well-known & experienced PA’s and man-on-the-street interviews with attendees of the 6th annual Fall conference in Tampa. With future updates, the site will feature PowerPoints from breakout sessions and keynotes as well as a library of podcasts from industry events and conferences.

Click here to see the podcast on iTunes.

Click here to visit dermcast.tv and click here to visit the SDPA.

Post to Twitter Post to Digg Post to Facebook

Tags: , ,

Wednesday, November 19th, 2008 consulting, events, radar, video, web No Comments

Radar in Tampa

Radar wrapped filming in Tampa this week at the 6th Annual Fall Conference for the SDPA. The main reason for Radar’s involvement with this year’s conference was to capture a handful of videos, audio podcasts and interviews for the launch of SDPA’s dermcast.tv, a new website that will serve as a resource for dermatology physician assistants nationwide. Since June, Radar has been developing the dermcast site getting it ready for its November 14th launch. Stay tuned for more updates.

Post to Twitter Post to Digg Post to Facebook

Tags: , ,

Saturday, November 8th, 2008 consulting, events, video, web No Comments

The LACDC Turns 40

Radar was tapped to produce all media modules for the Los Angeles Community Design Center’s 40th Anniversary Celebration event at the historic Union Station in Los Angeles. Radar produced an opening Brand Launch video as well as Keynote presentations and two 20-minute sponsor loops. After 40 years, the LACDC also decided to change its name to Abode Communities.

Post to Twitter Post to Digg Post to Facebook

Tags: ,

Thursday, October 30th, 2008 events, video, web 1 Comment

Still the Best Event Technology Episode Ever!

Ahhh, Puerto Rico. Who could forget producing an event for 550 Spanish-speaking women and Drew’s amazing Episode 7 of Event Technology. Here’s a look back to what still holds up as the best Event Technology episode ever.

Post to Twitter Post to Digg Post to Facebook

Wednesday, October 22nd, 2008 events, radar, video, web No Comments