morris chevy spots (re-posted)

Some of you have asked for a direct link to the William Morris Chevy spots we did last year (still airing on Time Warner). So here they are:

“Golf“
“HHR“
“Stiff“
“Celebrity“
“Beauty“
“Milkshake“
“Missing“
“Service“
“Therapist“

Web Videos for American Vision

American Vision Windows & Kitchens tapped Radar Creative to produce several web videos for American Vision’s new website which is expected to launch in April. The videos include a warm welcome from American Vision owners Bill & Kathleen Herren and several videos featuring Kathleen welcoming visitors to several different pages within the site. Filming took place on March 29th in Simi Valley. Radar used green screen for Kathleen’s segments and actually tested a few backdrop looks before settling on the home interior you can now see on the website. Radar’s Matthew Warren directed the videos with Drew Lucas lending his talents to the editing side. Radar used its Panasonic 100A camera with a Kino Flo package for lighting. Tyler D’Askquith served as director of Photography with Kelly Butler overseeing the production audio. The crew ate Baja Fresh for lunch.

online companion series

We’re seeing more and more of “online companion series” — webisodes that take over where their TV counterparts end. Ghost Whisperer is doing this on CBS’ Innertube (among others). Typically, the weekly webisodes are sponsored by a company and feature a storyline that’s similar to their TV counterpart but slightly different, probably a bit more higher-concept than the TV version. Cross-pollinating at its best.

Some more examples:

Comedy Central.com is launching an interactive online comedy school Crash Course in which students create an avatar they use to polish their standup skills. Comedian Ted Alexandro has developed a ten-part curriculum covering writing, delivery, style, originality, stage mechanics and the business of comedy. Clips from the Comedy Central archive will be used to illustrate his points. Hyundai is sponsoring the program.

NBC announced the addition of several new interactive features around The Office, 30 Rock and Heroes on NBC.com, implemented from suggestions given by users. “The Office Quotes Game” was inspired by message board users who were challenging each other to identify who said specific lines. “Marry, Boff or Kill” is a game 30 Rock characters play on the show, naming three celebrities they’d like to do just that to. The Heroes tie in has former Mossad operative Hana enlisting fans to help her thwart Linderman’s plot. Gameplay will pay off in the April 23rd episode when the on-air storyline converges with the one developed online.

puerto rico

Our team is in Puerto Rico for a site visit and it’s really a beautiful place. It’s my first time here. I had all these great ideas to get “great” video footage while traveling this month but when it comes time to go and get those “great” shots, it’s hard to get motivated. Maybe it sounds better over breakfast in Burbank than it does once you’re actually in Puerto Rico tired of all day meetings.