isn’t this crossing the line?
ABC told media buyers it is considering inserting commercials directly into its online programming. For instance, commercials would pop out of televisions, cell phones and print ads appearing within episodes of shows such as Ugly Betty and According to Jim, then expand to run in full-screen mode.
I’m not sure I’m ready for this. What do you think?
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As the 1960s TV critic Les Brown said, TV(and now .coms) function is “delivering audiences to advertisers”. The real estate they have to sell is on the screen. Since the internet is inherently interactive the “fun” of seeing an ad pop out of a TV, phone, etc. in a program will grab an individual’s attention in new ways. Hopefully they’ll remember that clever ad when they have a need for that particular product. I couldn’t believe the plugs on the Office for Staples, Kevin making a salad with a paper shredder! Then immediately after the gag there was a straight laced ad for the same shredder available at Staples. The trick worked, I remember, and if I need a paper shredder, or food processor in a pinch, I know where to go…Staples.
I think it’ll all depend on how it’s implemented — hopefully it’s done the right way. Might be cool to see people sitting around a conference table while an ad plays in the background. Then it finishes and the show continues on. We’ll see.