sdpa direct mail campaign
SDPA needed to reach two groups of people: members who needed to renew their membership before the end of the year (the forgetful) and those who had not renewed their membership since 2005 (the missing). Radar created two campaigns (wave 1 and 2) that were to mailed to more than 1,700 people (wave 1) and 500 people (wave 2) respectively.
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