radar spoofs 24 for itt

Radar was tapped by ITT Aerospace Controls to produce another unique marketing video for its annual department meeting in Florida. Leveraging the success of Fox’s hit series “24″, Radar wrote a script that followed Jack Power and an ITT employee on their real-time adventure to get an ITT airplane fuel pump to a waiting plane in less than two minutes. One of the major guidlines of this video is that it had to be less than three minutes in length and had to incorporate the phrase “Engineered for Life.” Doug Purdy, Felicia Willson and Chris Atrat starred in the short film. Matthew Warren wrote & directed the film with Drew Lucas serving as camera operator. Filming took place over one day at ITT’s facility in Valencia, CA on January 25th. This isn’t the first time ITT has asked Radar to produce a marketing video for its annual meeting: In 2005, Radar produced “Aerospace Controls & You!” — a 1950’s-style training film that ITT employees and senior management still talk about to this day.

Click here for production stills.

Click here to view the video.

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