Archive for January, 2007
radar spoofs 24 for itt
Radar was tapped by ITT Aerospace Controls to produce another unique marketing video for its annual department meeting in Florida. Leveraging the success of Fox’s hit series “24″, Radar wrote a script that followed Jack Power and an ITT employee on their real-time adventure to get an ITT airplane fuel pump to a waiting plane in less than two minutes. One of the major guidlines of this video is that it had to be less than three minutes in length and had to incorporate the phrase “Engineered for Life.” Doug Purdy, Felicia Willson and Chris Atrat starred in the short film. Matthew Warren wrote & directed the film with Drew Lucas serving as camera operator. Filming took place over one day at ITT’s facility in Valencia, CA on January 25th. This isn’t the first time ITT has asked Radar to produce a marketing video for its annual meeting: In 2005, Radar produced “Aerospace Controls & You!” — a 1950’s-style training film that ITT employees and senior management still talk about to this day.
Click here for production stills.
Click here to view the video.
radar completes work on worldwide jafra videos
Radar delivered the final eight videos — modules 1 & 2 of the worldwide video campaign — to Jafra this week. The two videos were edited in four languages in order to meet the needs of Jafra’s diverse markets: English, Spanish, Italian and German. Radar worked with voice over talent from all over the world and delivered all of its masters in both NTSC and PAL. The videos (which gives the viewer an introduction to Jafra and a brief history of how it has grown over the past 50 years) will be made available to the more than 500,000 consultants worldwide as well as Jafra executives and employees.
Click on the links below to view the final videos:
Module 1: English, Spanish, Italian, German.
radar designs website for dwl.com
Radar designed a new website for producer & author Derek Williams (site: www.derekwilliamslive.com). The site features links to Derek’s blog and online store as well as Derek’s bio and upcoming projects. Derek created the blog in order to work in concert with the website.
sdpa direct mail campaign
SDPA needed to reach two groups of people: members who needed to renew their membership before the end of the year (the forgetful) and those who had not renewed their membership since 2005 (the missing). Radar created two campaigns (wave 1 and 2) that were to mailed to more than 1,700 people (wave 1) and 500 people (wave 2) respectively.
radar designs brochures for sdpa
Radar Creative designed two brochures for SDPA this month. One brochure will speak to the PA and why it’s important for them to join SDPA (via the website: dermPA.org) while the other brochure will speak directly to doctors considering the importance of having PA’s in their practice. 1,000 of each brochure was printed and will be distributed this month.
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