radar introduces hall of fame

RADAR Creative helped introduce the three Hall of Fame inductees at this year’s Spotlight Awards during the Event Solutions Expo in Denver, Colorado (August 23rd). The short 2-minute film follows the journey of a man searching for his place among legends and set up the prestiguous award by introducing John Daly and Andrea Michaels before they entered stage. RADAR’s Matthew Warren and Drew Lucas shot the piece over two days throughout Los Angeles and Lancaster. John Henry Whitaker stars in the piece. To view pictures from the shoot, click here.

Special thanks to:

Michael & Rita Warren, Michelle Rubinstein, Agatha & Hannah Warren, Drew & Dena Lucas, John & Dottie Dobbert, Denny & Cathy Dietz, Joe & Carolyn Davis, John Henry Whitaker, Scott Visser, Dieter Tack and David & Sue Brantingham for their time, patience and willingness to help out. We couldn’t have done it without you!

Click here to watch the film.

team radar delivers for jafra

With a little less than nine weeks lead time, RADAR Creative produced an incredible 4-day incentive trip for Jafra Cosmetics International’s Hispanic market. The event, which brought 550 of Jafra’s top producing consultants and district directors to the Hilton Hawaiian Village on the island of Oahu, was a huge success with several Jafra executives calling it the best event they had ever attended. RADAR was tasked with designing and producing the event on a grand scale: 4 dance numbers; 4 performing acts of entertainment; an 8 hour load-in into the second largest ballroom on the island; 3 different set looks; a gala awards banquet for 550 women; 8 videos to create in less than three weeks plus an on-site highlight video created in just under two days; more than 250 keynote slides; audio, video, lighting, staging, event photography, teleprompting and event logistics such as travel & lodging for a 13 person staff & crew. In addition to the above requirements, 40% of RADAR’s staff & crew had to be bilingual since the entire event was in Spanish.

On Thursday, arriving guests were greeted in the registration area by a mariachi band and real palm trees painted gold to represent Jafra’s 50th golden anniversary. The weekend’s agenda played on a plasma monitor featuring Jafra’s animated “mascot” Lulu who wore a grass hula skirt and welcomed guests as they checked in.

That evening, on the rooftop garden, guests experienced an authentic Hawaiian luau complete with dancers and Hawaiian music. Despite major delays at airports around the world (that morning was the foiled Heathrow terrorist plot which delayed flights for hours and even caused a few attendees to cancel their trip altogether), most of the guests arrived with little or no trouble. To kick off the evening, guitarist Rafael Lopez played an energetic and upbeat number that introduced vice president Melba Rios. President Dyan Lucero was brought out using a custom-designed scenic element designed by producer Steve Hand. Guests applauded as their RSM’s were introduced by region and then enjoyed their family-style dinner.

Friday morning featured an opening general session complete with an opening dance number, presentations from Jafra executives and several videos highlighting how Jafra is making a difference in the lives of women all over the world. The stage featured two giant fabric panels that were lit with color and provided a surface for Jafra logos to be projected. Upstage of that was a giant white cyc and 10 ½ by 14-foot rear projection screens that flanked the 40-foot stage complete with custom built stairs. The podiums were custom built as well and could be moved according to the session.

Once the session ended at noon, it was time to completely change the room over for the black tie gala awards banquet at seven o’clock that same evening. More than 550 chair covers and 55 table linens had to be put into place. More than 55 pin spots had to be positioned and the stage completely changed over. The cyc was moved further upstage, behind the 30-foot wide Venetian curtain that would later be used to reveal Jafra’s district directors (also known as Jafra’s “Ladies In Red”). Capiz shell chandeliers lined the sides of the stage and guests enjoyed music from Rafael Lopez, the mariachi band and Son Caribe as dancing followed the awards portion of the evening.

Saturday was a day off for the ladies and allowed RADAR’s production team time to change the room back to the Closing General Session look for Sunday morning. The closing session featured an emotionally-moving highlight video edited by Corey Yaktus and a closing dance number complete with confetti.

RADAR’s Steve Hand and Matthew Warren co-produced the event with Corey Yaktus shooting & editing the on-site highlight video. RADAR’s Corey Yaktus, Drew Lucas, Gorman Stanley, Marco Camargo and Alexander Shroeder served as video editors and Keynote artists.

To view pics from the event, click here. Click on CLIENT AREA and enter in JAFRA (case sensitive).

radar uses keynote for jafra event in puerto vallarta

RADAR produced three keynote presentations for Jafra USA’s Summer Trip in Puerto Vallarta, Mexico (August 3-6, 2006). The presentations will be used during the opening & closing general sessions as well as the awards banquet Friday night. RADAR made the decision early on to use Apple’s Keynote over Microsoft’s PowerPoint feeling it was much easier to use, worked better with image importing & manipulation and could be exported out to almost any format (which proved to be a huge help in the end). RADAR’s Matthew Warren, Drew Lucas, Marco Camargo and Gina Borys all worked on the presentations which took about two weeks to complete.

fsi direct mail campaign

RADAR, in conjunction with Interthinx™, has produced two direct mail campaigns: the “trailer mailer” and the VIP user group invites. The “trailer mailer” is a cryptic package sent to 500 people who attended last year’s MBA QA show. The piece (expected to ship 08.02.06) will be mailed first class in a brown manila envelope stamped with Early Payment Default in big red letters across the front. When targeted recipients open this envelope, they will find two clear evidence bags — one containing two poker chips, the other containing a white napkin with the words “Lost in Love” handwritten on it. Upon further investigation, the recipients will find a magnifying glass (with built in light) branded with FSImovie.com & Interthinx along with a crime scene report filled out by FSI’s legendary fraud buster Marty Masters. The three-page 8.5″ x 11″ document consists of a one-page crime scene report, a photo log comprised of four surveillance photos and a map of the Constantine neighborhood. The three sheets are paperclipped together with a black & white card that reads “Do you have enough clues to solve the case?” The website address used for this mailer is uncovertheclues.com. The other invites (aka: VIP user group invites) will be sent to 50 VIP’s who have been invited to attend an Interthinx-hosted user group on September 28, 2006 immediately following the QA Conference in San Diego. These invites, intentionally not FSI-branded, feature a very cool orange color palette and contain pertitent information needed for RSVP-ing and where to go for more information. These are expected to mail 08.03.06. For more information on FSI, click here.