Radar Delivers for the DIRECTV Revolution

Dallas. April 21, 2009. More than 2,000 DIRECTV dealers experience a James Bond-themed casino night party complete with card tables, go go dancers, a unique raffle and dancing at the 2009 DIRECTV Revolution event. Eight 16×9-foot screens were strategically placed around the room and were controlled by an Encore system with multiple playback decks, graphics from laptops and 13 cameras (thanks to DMG). Steve Hand from the HAND Company tapped Radar during the development phase of the project and shared his vision for how the media elements would need to be integrated into the space. More than four hours of content was created for the event.

All eight screens needed to be independently controlled in order to match each corner of the room which featured a city theme: New Orleans, Moscow, Hong Kong and Monte Carlo (pictures and videos coming soon). In addition to the playback media, Radar controlled 13 cameras (6 remote, 2 operated, 5 hidden lipstick cameras) to create a sense of Vegas & Bond-like surveillance throughout the evening. Special thanks to the HAND Company, Kuki Design, Steve Kemble and everyone at DIRECTV for making this an amazing event. Radar’s creative director Drew Lucas headed up the media design & production while Tyler D’Askquith and Angel Banchs served as video director and Encore operator respectively.

EnviroSolve Has Radar On Their Mine

The EnviroSolve Corporation has tapped Radar to produce a 30-minute safety training video for the former Anaconda Copper Mine site in Yerington, Nevada which is going through a multi-million dollar cleanup. The Yerington Site has more potential pitfalls than Raiders of the Lost Ark so it’s critical that all visitors to the mine go through some training before spending any amount of time on the site. The 30-minute training video will be available on the Radar website upon its completion in May. For more information on the site cleanup, click here.

Interthinx Launches “Fraud Bytes” Newscast

Interthinx has done it again. This time with a quarterly newscast called “Fraud Bytes.” The newscast focuses on trending topics within the mortgage banking industry. Interthinx has made the newscast available via its website and on YouTube. Hosted by Interthinx’s Kristi Kennelly, the four minute newscast is another example of how companies & organizations are leveraging their expertise, experience, solutions and strategic use of media in order to reach more people online using new media. Interthinx has plans to produce four Fraud Bytes newscasts and four FHA webisodes in 2009. Interthinx has embraced this new media campaign because of its affordability, its quick turnaround and the ability to track click-throughs and web traffic via free services such as YouTube, Vimeo and Google Analytics. For a higher-quality version of the Fraud Bytes newscast, click here.

Tags: bytes, fraud, interthinx, kennelly, kristi, new media, newscast

Two Predictions for 2009

1. Someone will make an awesome documentary feature on the whole Web 2.0 movement featuring interviews with Kevin Rose, Gary Vaynerchuk, Robert Scoble, etc… They’ll cover Twitter, Facebook, Digg, MySpace… To win the Oscar next year, producers will have to show how this movement is changing the world.

2.  Gary Vaynerchuck will release a Best of Wine Library DVD.

@mattwarren

Faxes Gone Wild

Filming on V Day

Tags: b roll, filming, ush