Radar Delivers For QVC
When QVC needed a crew to film Suze Orman and Jillian Michaels for its Fall promotional campaign, they called Radar. Working under a tight deadline, Radar filmed Orman and Michaels and had the Hi-Def footage FedExed to QVC within 48 hours. You can see the spot on QVC or click here to watch it.
Highlights from the 1st SkipDay - 9/1/09
Our first ever SkipDay was a huge success with more than 100 people showing up for one hour to help pack 10,920 pounds of food, 546 FoodPaks™ and more than 4,000 pounds of beans for children living in the Caribbean and Latin America. Thanks for your help!
Welcome to Skip1.org
Radar’s creative team designed and produced the website for Skip1.org, a new non-profit organization that taps into the world’s wealth to help bring food & water to children in need. The new site has several key components such as a revolving billboard, user-generated accounts, a store, aggregated content from Twitter and a Skip1 leaderboard so people can see who’s skipping and why. Visit the site, skip something and let us know what you think. The website is live but won’t “officially” launch until September 1st, 2009.
Radar Delivers for the DIRECTV Revolution
Dallas. April 21, 2009. More than 2,000 DIRECTV dealers experience a James Bond-themed casino night party complete with card tables, go go dancers, a unique raffle and dancing at the 2009 DIRECTV Revolution event. Eight 16×9-foot screens were strategically placed around the room and were controlled by an Encore system with multiple playback decks, graphics from laptops and 13 cameras (thanks to DMG). Steve Hand from the HAND Company tapped Radar during the development phase of the project and shared his vision for how the media elements would need to be integrated into the space. More than four hours of content was created for the event.
All eight screens needed to be independently controlled in order to match each corner of the room which featured a city theme: New Orleans, Moscow, Hong Kong and Monte Carlo (pictures and videos coming soon). In addition to the playback media, Radar controlled 13 cameras (6 remote, 2 operated, 5 hidden lipstick cameras) to create a sense of Vegas & Bond-like surveillance throughout the evening. Special thanks to the HAND Company, Kuki Design, Steve Kemble and everyone at DIRECTV for making this an amazing event. Radar’s creative director Drew Lucas headed up the media design & production while Tyler D’Askquith and Angel Banchs served as video director and Encore operator respectively.
EnviroSolve Has Radar On Their Mine
The EnviroSolve Corporation has tapped Radar to produce a 30-minute safety training video for the former Anaconda Copper Mine site in Yerington, Nevada which is going through a multi-million dollar cleanup. The Yerington Site has more potential pitfalls than Raiders of the Lost Ark so it’s critical that all visitors to the mine go through some training before spending any amount of time on the site. The 30-minute training video will be available on the Radar website upon its completion in May. For more information on the site cleanup, click here.
Interthinx Launches “Fraud Bytes” Newscast
Interthinx has done it again. This time with a quarterly newscast called “Fraud Bytes.” The newscast focuses on trending topics within the mortgage banking industry. Interthinx has made the newscast available via its website and on YouTube. Hosted by Interthinx’s Kristi Kennelly, the four minute newscast is another example of how companies & organizations are leveraging their expertise, experience, solutions and strategic use of media in order to reach more people online using new media. Interthinx has plans to produce four Fraud Bytes newscasts and four FHA webisodes in 2009. Interthinx has embraced this new media campaign because of its affordability, its quick turnaround and the ability to track click-throughs and web traffic via free services such as YouTube, Vimeo and Google Analytics. For a higher-quality version of the Fraud Bytes newscast, click here.
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